Post-purchase survey
What buyers tell us the moment they order
Every card below is a marketing move: a landing-page fix, an ad angle, an audience to target. Read it, then go change something.
You're looking at sample data. To show real answers, deploy the Apps Script in
coolingbed/apps-script/Code.gs and paste its /exec URL into CB_CONFIG.endpoint at the bottom of this file. The sheet columns update themselves, so no manual header editing needed.
Who we're selling to
Build creative and targeting around the dog and the buyerThe dog that runs hot
Make breed and coat-specific ads. These are your best lookalike seeds.How they actually got here
Self-reported source. Where this beats what Meta reports, shift budget there.What moves the sale
The objections to crush and the alternatives to nameWhat almost stopped them
Answer the number one objection in your ad and on the page, up top.What they tried first
Name the failed fix in your copy: "unlike gel mats that quit after 20 minutes".How the checkout felt
A rising "could be better" is a leak. Read the notes and fix the friction.Voice of customer
Their exact words are your next hooks, headlines and ad scriptsWhat buyers keep saying
The words they repeat are the words that convert. Put them in your headlines.Why they bought, in their words
Ready-to-steal ad hooks. Hit copy to grab a line.What they hope changes
The dream outcome, in their language. This is your "after" state.Why the last fix let them down
Competitor pain you can attack head-on in comparison ads.Recent responses
The latest raw answers, newest firstWholesale & stockist inquiries
Retailers, vets and groomers who want in
Warm B2B demand from the thank-you page. Work the high-volume, ready-now leads first.